Bad Bunny and Spanish-speaking NFL players were not the only Latinos who captured attention during the Super Bowl broadcast, the NFL's championship game and the most watched television event in the United States. The annual spectacle once again delivered a parade of celebrity-driven commercials, blending Hollywood star power with Latino representation in some of the most memorable ads of the night.
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Alongside Melissa McCarthy, Mexican actress Itatí Cantoral made a surprise appearance, reviving the iconic facial expressions of her telenovela villain Soraya Montenegro in a playful commercial for e.l.f. Cosmetics. The spot quickly became one of the most talked-about ads online, tapping into nostalgia and viral humor familiar to Latino audiences.
Sofía Vergara, Elsa Pataky, and Zoë Saldaña were among the Latino stars featured in high-profile Super Bowl commercials, reinforcing the growing presence of Latino talent in mainstream advertising. Musical artists also played a key role, with pop stars such as Sabrina Carpenter and Benson Boone appearing in campaigns designed to resonate with younger viewers tuning in for both the game and the ads.
Jeff Goldblum appeared in multiple commercials, including spots for Apartments.com and Xfinity, continuing his long-running association with Super Bowl advertising. Emma Stone also returned to the event's commercial lineup, collaborating once again with director Yorgos Lanthimos, though this time outside the world of films such as Poor Things and Bugonia, in a stylized ad for Squarespace.
With an estimated audience that can surpass 120 million viewers in the United States alone, Super Bowl commercials remain the most expensive advertisements in the world. The average price for a 30-second spot has climbed to roughly $8 million, with premium placements near halftime or pivotal moments reportedly approaching $10 million.
Below is a running list of the best Super Bowl commercials featuring celebrities. Additional spots will be added as they are released or gain traction following the broadcast.
Itatí Cantoral and Melissa McCarthy for ELF
Sofia Vergara for Skechers slip-on
Elsa Pataky and Chris Hemsworth for Amazon's Alexa, with AI
Sabrina Carpenter for Pringles
Sam Neill, Laura Dern, and Jeff Goldblum for Xfinity
Ben Affleck, Jennifer Aniston, Matt LeBlanc, Jason Alexander for Dunkin' Donuts
Ben Stiller and Benson Boone for Instacart
Emma Stone for Squarespace
Matthew McConaughey, Bradley Cooper and Parker Posey for Uber Eats
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